YOUR LOCAL HUB FOR CURATED FOOTWEAR

11/6/2024
We curate collections for those who see the city as their playground, and that’s the essence of this campaign. When it comes to thoughtfully curating styles and staying in tune with fresh perspectives and cultural shifts, we want to set the standard. So, when it was time to showcase what makes LB, well, LB, we knew we had to team up with talented local artists. Through an editorial lens, we highlight our commitment to artistry and culture as a multi-brand footwear retailer.
Each image in this campaign reflects our identity and vision for the future. Dive into the stories behind these photos!
THE NEIGHBORHOOD
We’re more than just purveyors of shoes we’re cultivators of style and community. That’s why, it only made sense for us to create a concept that showcases our favorite brands while celebrating our connection to our namesake neighborhood. Proudly wearing Montreal on our sleeve, we wanted to express that physically with this creation.
This piece reflects our local roots, some of the beloved brands we carry, and one of our latest initiatives, the LB Club. Bringing this vision to life took a whole team, including the talented designer So Fly, who produced the patchwork. The result? A workwear jacket that perfectly embodies who we are: a footwear destination with the expertise of a local boutique and a selection of the hottest brands.

THE MULTI BRAND
You know us, our passion for footwear runs deep, and if we could, we’d totally wear our shoes like a second skin! But seriously, this stunning shoe sculpture by the talented Jade Pham perfectly captures our love for footwear and bold experimentation. Showcasing a variety of brands and collaborations, it puts beloved shoes at the heart of it all, reflecting what we’re all about: blending timeless classics with emerging trends.
THE MUSE
Art is always evolving, and so are we constantly exploring new ways to express ourselves. That’s why we wanted to showcase our shoe brand in an unexpected way enter tooth gems! We had the pleasure of collaborating with the amazing Jemée to create a striking image. Emphasizing expression, authenticity, uniqueness, and individuality while celebrating diversity, she truly understood the assignment!
A huge thank you to all our collaborators for helping us create images that truly represent our mission of being a space where personal style meets cultural dialogue.

Creative Direction: Super Bonjour

Production: Joelle Binet

Props stylist: Julia Rose Noel

Shoe Sculpture: Jade Pham

Patchwork art: So Fly

Tooth gem designer: Jemée

MUA: Mayillah

Stylist: Farah Benosman

Stylist Assist: Raphaëlle Simard

Photographer: Melissa Gamache

Digitech: Josiane Issa

Light tech: Xavier Mcdonald

Models: Makhy & Frédérique