VANS X MOMA

9/30/2020

The Slip-On, the Authentic, the Old Skool meet artworks by Kandinsky, Monet, Dalí.

Vans goes to the MoMA

Vans and The Museum of Modern Art (MoMA) have collaborated on a collection celebrating artists that inspire creative expression and individuality. The artists featured reflect the diversity of MoMA’s collection with artworks by Claude Monet, Salvador Dalí and Vasily Kandinsky.

Located in Manhattan, MoMA is one of the most influential museums in the world, devoted to modern and contemporary art. Having pursued very few brand partnerships in the past, this MoMA collaboration successfully unites two champions of creative expression.

The collection features one-of-a-kind MoMA-branded footwear and apparel as well as styles featuring artwork represented in the museum’s own collection, carefully designed with a deep appreciation for each artist: Monet, Dalí, Kandinsky.

Claude Monet, a driving force of the impressionist movement, documented the ever-changing French countryside throughout his plein air landscape work, made from observing nature. The collection showcases Water Lilies 1914-1926’, works made in Monet’s later years at his home in Giverny, atop the Vans Authentic along with a hat and backpack.

Salvador Dalí was inspired by the subconscious, dreams and the imagination in Surrealist works that blend the real and the invented. The Old Skool finds itself wrapped up in the world of Dalí, showcasing one of his best-known paintings, The Persistence of. Memory 1931’. The same piece can be found on the Vans’ long-sleeve T-shirt.

Vasily Kandinsky, a pioneer of abstract art, believed that both colour and form evoked their own power and emotion independently from images and objects. Using a print he made while teaching at the German Bauhaus school of art and design, Orange 1923’, the Vans Classic Slip-On celebrates this investigation into abstract forms and signs, meticulously covering the canvas uppers and additionally translated across a snapback hat.