SPEZIAL MOMENTS

Bright colours, retro vibes - yep, we’re talking about two new limited-edition colourways of the adidas Spezial, exclusive to LB, and they're fresh. Your new must-haves for spring and summer to spice up any look effortlessly.

These shoes are so iconic, collaborating with MTL It couple Laurent Savaria and Brigitte Benitez for the launch was a no-brainer.

Named Spezial Moments, this campaign captures the laid-back yet effortlessly cool vibe of both the sneakers and the couple and how the right pair of shoes can make any experience memorable. We wanted to show that feeling of excitement when adventure is ahead, but you still feel grounded by your shoes.

Oh, and speaking of experiences that stay with you, we threw a party to celebrate, of course. You know we don’t do things small.

Originally designed for '70s indoor handball, the Spezial is now a streetwear icon. With its recognizable rubber outsole, it pairs perfectly with any look and our two exclusive colourways are perfect for the warmer days ahead.

We love bringing the community together and celebrating fresh drops, which is why we threw a pre-launch party with our favourite local influencers and creatives, making sure they could capture the night’s Spezial moments.

Go grab your pair of adidas Spezial and create your own unforgettable memories!

Big thanks to everyone who made this project a reality!

Talent: Laurent Savaria & Brigitte Benitez

Photography: Eric Lamothe

Digitech: Mathis de Vriese

Light Technician: Jean-Christophe Jacques

Videographer: Miguel P. Jimenez

Video assistant: Julio Alejandro

MUA: Juliette Dugas

Stylist: Farah Benosman