Take A Different Path
Originally launched in 1993, the Reebok Aztrek has returned from the archives to take the chunky runner trend off the beaten path.
Designed as an all-terrain shoe, the Aztrek is packed with loads of specialized Reebok technology, built to take on any surface. From its diamond-studded outsole pattern that offers superior traction to the Hexalite technology that softens impact through its unique hexagonal cushioning - this sneaker brings new meaning to keeping you on your feet.
Making its return even more epic, Cardi B and Future are the faces of the new campaign centered around taking style “off the beaten path”. The Aztrek stands for defying the expectations of others to express your true self, something these artists know all about.
The Aztrek campaign marks Cardi B’s first collaboration with Reebok. Her “no filter attitude”, her willingness to take risks and her overall realness make her the ideal face of the new campaign. Reebok sums it up perfectly: “Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and -above all else- a fearless individual. She’s broken every mold that superstars are supposed to fit into -and she’s reached the top by following nobody’s path but her own.”
Cardi is in good company with returning Reebok partner, Future. Future has a few Reebok collaborations under his belt, including the “Overbranded” InstaPump Fury back in October 2016 and his signature Furykaze in November 2017. His unapologetic attitude and willingness to defy convention make him a natural choice for the Aztrek campaign. In the campaign video, Reebok contrasts Future and his alter-ego Hndrxx and how their style and personalities differ, giving us a glimpse into the complexities of the artist himself.
From the 90s to now, the Reebok Aztrek continues to challenge the status quo, resisting conformity and daring to be different. Cardi B and Future are following their own paths in the Reebok Aztrek -now where will the sneaker take you?
