BUSY DAYS

3/7/2025
These days we’re in multiple places at once, navigating the blur between work and play, digital and physical, online chats and offline daydreams. This season we invite you to escape the busy days by dreaming a bit more.

Let your mind wander to warmer days, where the scent of coconut sunscreen fills the air and an iced drink chills in your hand for a well-deserved break from deadlines and never-ending to-do lists




Life is chaotic, so why not let your shoe rotation embrace the frenzy? We’re all about mixing styles to keep up with our crazy schedules. Pairing holiday vibes with office meetings, beachy dreams with urban on-the-go looks. It’s clashy, and it works!


Grab some comfy, cute sneakers for those workdays that never end plus a pair of clogs or sandals to stash in your tote, add a pop of color, and boom you're ready for any busy day coming your way!

Want to see more? Take a break and dive into our SS25 styles



A big thank you to the team who worked on this project!

Creative Direction: Super Bonjour

Production: Yvonne Hercun & Joce Aubé

Set PA: William Hebert

DoP: Simran Dewan

Technical Team: 1st AC: William Tétreault Key Gaffer: Phil Robitaille best boy: Fred Demers Key Grip: Bastien Meyer best boy: Olivier Arends Leblanc

Art Director: Michael Ho

Props Assistant: Constance Lecourt

Stylist: Farah Benosman Assist: Lakyla Barnes & Raphaëlle Simard

MUA: Mayillah

Photographer: Hadi Mourad

Light Tech: Mitchell Wright

Digitech: Jeremy Bobrow

Music & Mix: Samito

Video editing: Jean-Luc Oicle

Models: Faysal & Meanne & Ilus & Leila