BRAIN FREEZE
9/16/2024
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Keeping our dreams cool and crisp while igniting the hottest trends of FW24.
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This season, we’re blending imagination with reality, diving into the “what ifs,” “imagine this,” and “picture that” realms. Spring and summer was all about being delulu, but now? We’re stepping into winter completely snowlulu think of it as the micro-dream you have during a brain freeze. We’re breaking the ice and turning every chill into a chance to showcase our freshest collection yet.
For this campaign, we’re in a brain freeze and it’s sparking the boldest ideas. We’re blending reality with imagination. Prepare for a journey beyond reality, into the realm of vivid dreams and icy sensations.
Our fall collection has all your transitional boot essentials whether you’re into platforms, chunky styles, or simple designs, we’ve got you covered. Psst! If you’re a fan of bold colors, we’ve got something for you too!
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As we transition into winter, we’re showcasing fresh new models from your favorite brands and we know they will become your go-to essentials.
Experience a chilling trip with our FW24 campaign, featuring the coolest shoes of the season.
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Want to dive deeper? Hit play on our FW24 video, but fair warning these fresh visuals might give your brain frostbite.
A big thank you to the team who worked on this project!
Creative Direction: Super Bonjour
Production: Joelle Binet
DoP: Simran Dewan
Props stylist: Julia Rose Noel
Music & Mix: Simon Blitzer
Video editing: Jean-Luc Oicle
MUA: Mayillah
Stylist: Farah Benosman
Stylist Assist: Raphaëlle Simard
Photographer: Hadi Mourad
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